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Industry
Speyside's economy is largely based
on it's natural resources; agriculture, angling, forestry, food
products, whisky and tourism. Speyside is home to market leaders
and household brand names like Walkers Shortbread and Baxters
of Speyside.
Whisky
Speyside has a high concentration
of Malt Whisky distilleries and has it's own Malt
Whisky Trail where visitors from all over the world come
to see the whisky production process and enjoy a fine dram. Examples
of distilleries in the Speyside area are Aberlour, Macallan,
Cardhu, Glenfarclas, Glen Grant, Glenlivet, Glenfiddich and Mortlach.
For information on the annual Speyside
whisky festival see http://www.spiritofspeyside.com
Food Manufacturing
Shortbread is another product associated
with Speyside through the family owned Walkers
Shortbread which was established in 1898 and is now a worldwide
brand exporting from Aberlour.
Baxters of Speyside was
established in 1868 by George and Margaret Baxter and continues
to produce soups, preserves and a range of other products. They
have a Visitor Centre in Fochabers, Speyside.
Tourism
Speyside has many leisure pursuits
such as golf, fishing, walking, bird-watching, pony trekking,
hill-climbing and shooting. It has many attractive villages to
stay in as well as accommodation in more remote areas.
Speyside is served by rail links to Aviemore
or Elgin and the nearest airports are in Inverness and Aberdeen.
World famous natural produce and a natural
environment offers endless leisure pursuits and stunning coastal
and mountain scenery and makes Moray an ideal location to spend
a holiday or short break. The region is the mecca for Skiers
in Scotland with the Cairngorms a place which offers a wide range
of facilities. Tourism is big business in Moray with £2
billion of tourist money injected in to the Scottish economy.
Leisure activities are in abundance including pony trekking,
bird watching, golf, and walking. Sailing is yet another sporting
activity which Moray offers. There are no less than four leisure
harbours at Cullen, Findochty, Hopeman and Portknockie, all specialising
in recreational pursuits.
Moray must be portrayed as a "must see" area being
attractive and welcoming area, offering value for money and versatility
in leisure pursuits.
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